They Did It: Adafruit Industries Laser Etching

I remember reading about it right when it was announced but forgot I had previously blogged about this exact idea. In April of 2006 pictures of laser etched gadgets from Nike's labs started appearing on the web, and I wrote about someone should start a company to laser etch gadgets. Then in December of 2006, word broke that Phil Torrone, an editor of Make magazine, and Limor Fried were starting a small company in New York to laser etch gadgets. No clue when they started working on this project. Best of all, they're publishing business plans to start your own gadget laser etching company. Hmm...maybe I should take my own advice and get the plans to start one up in good old St. Louis...
Adafruit Industries Laser Etching
Laser etching coming to a laptop near you - CNet.com