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February 06, 2007

Steve Jobs on DRM-Free Music

Categories Apple Emerging Ideas Music 

Wow, talk about confluence. Just after posting about how great eMusic is, Steve Jobs releases a statement endorsing DRM-free music. When I wrote that hopefully we'll see other companies follow in eMusic's path I never thought Apple would be among the first. Here are some highlights, but I do recommend reading the whole statement, it's very readable and very interesting. Ok, now the highlights:

Though the big four music companies require that all their music sold online be protected with DRMs, these same music companies continue to sell billions of CDs a year which contain completely unprotected music.

Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store.

...the music companies are selling over 90 percent of their music DRM-free, what benefits do they get from selling the remaining small percentage of their music encumbered with a DRM system? There appear to be none.


The question is, how can we convince the big four music companies to license their music without the DRM requirement? Oh I know...

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