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July 25, 2009

Notebook Pricing and Segmentation

<br/><a href="http://video.msn.com/video.aspx?vid=6c7197c6-e6ac-4070-8aa0-e76ec5634ebe" target="_new" title="Laptop Hunters $1700 - Lauren and Sue get a Dell XPS 13">Video: Laptop Hunters $1700 - Lauren and Sue get a Dell XPS 13</a>

According to a recent NPD study found that Macs accounted for over 90% of computers sold in retail channels for over $1000.  PC manufacturers really need to learn to segment the market better.  This research underscores that there are customers with high willingness-to-pay (WTP) looking for a premium product.  Even Microsoft's own "Laptop Hunters" ads make this point.  In the video above, "Lauren and Sue" are looking to buy a notebook for under $1700 and they find exactly what they want for under $1000.  Which is great for Lauren and Sue, but should also make PC manufacturers wonder if they couldn't have charged more for that same product

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