Notebook Pricing and Segmentation
Video: Laptop Hunters $1700 - Lauren and Sue get a Dell XPS 13
According to a recent NPD study found that Macs accounted for over 90% of computers sold in retail channels for over $1000. PC manufacturers really need to learn to segment the market better. This research underscores that there are customers with high willingness-to-pay (WTP) looking for a premium product. Even Microsoft's own "Laptop Hunters" ads make this point. In the video above, "Lauren and Sue" are looking to buy a notebook for under $1700 and they find exactly what they want for under $1000. Which is great for Lauren and Sue, but should also make PC manufacturers wonder if they couldn't have charged more for that same product