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March 09, 2007

Dell IdeaStorm: Because People are Smart


So Dell hasn't had the best year.  Yet they did something few companies in their situation would have the guts to do, create a website where users can submit ideas and then vote on their favorites.  The website, dubbed Dell Ideastorm, displays the ideas with the most votes on the homepage with other ideas on subsequent pages.   Dell then tries to address the top ideas with a written response and, hopefully, action.  The effect is something like a hybrid of Halfbakery and Digg.  However, unlike Digg, and much to Ideastorm's detriment, top ideas don't seem to refresh on a daily or any regular basis.  Consequently the top ideas on the homepage have pretty much been there since the site launched.  They really need to address this problem, because the site basically becomes self-defeating if the top ideas don't have the opportunity to cycle.  Nonetheless, this is still a great move for Dell, and I wish more companies would try things like this.

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