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July 18, 2007

Big Price Reduction at Roku


Roku, one of my favorite companies (whose products I don't own) cut the prices of all their products.   The Roku SoundBridge (above) is a little device that allows you to navigate and play you entire iTunes library on your home speaker system wirelessly.  The SoundBridge wirelessly accesses your iTunes library, just like other computers running iTunes can play from each other's libraries.  Best of all the SoundBridge includes a display and remote for navigating all those tunes as well as basic playback functions; no running to your computer to skip a track like with AirTunes.  The SoundBridge can also play internet radio stations, and now the base model is only $79, I think about a year ago it was double that.  They also make the SoundBridge Radio which is basically table radio with all the SoundBridge functionality, so you don't need a separate speakers set.  The SoundBridge Radio is now $299 (down from $399).  I really hope this isn't a sign of desperation.  I always thought Bose and Roku would be great partners, maybe if Roku really is in trouble Bose will buy them out.


I've been looking at these things for quite some time, always put off by the price. I hope the price reductions don't mean "we're discontinuing these items, please buy them!".

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