iTunes Shopping Now on Apple TV

With all the buzz around the MacBook Air, I totally forgot that it's now possible to shop (and rent!) from iTunes using the Apple TV.  Back when the Apple TV was first announced I was pretty disappointed and surprised that it couldn't shop on iTunes, but the new Apple TV software gives pretty much total access to the iTunes Store (movies, music, podcasts, etc).  Now you no longer need a computer to shop on iTunes, and the new software download is for all Apple TVs.  The Apple TV still doesn't offer iPod connectivity which seems really weird.