Pasta Sauce and Product Development

I'm sort of hooked on TED Talks, which can be easily downloaded via iTunes.  This video of Malcolm Gladwell had me grinning from ear to ear.  In it Gladwell talks about the career of Howard Moskowitz, the man who is directly responsible for the endless varieties of products on our supermarket shelves, particularly Pasta Sauce.  It sounds obscure but this video touches on an amazing number of aspects of product development; aspirational buying, the fact the customers can't tell you what they want, products don't exist on a hierarchy, and my favorite, "the platonic dish".