Since seeing Who Killed the Electric Car?, a film that focused on the demise of GM's electric car, the EV-1, I've been left with one single question: Why doesn't GM just bring it back? GM is on the verge of their 100 year anniversary, and I'm sure they're hoping to be around another 100 years. Do they honestly think in the next 100 years they'll never release an electric car? I'd be shocked if there isn't another GM electric car in the next 15 yeas. They should just bring back the EV-1 and get it over with. After all reviving an innovative product that inspired some of the most astonishing customer loyalty imaginable could be exactly what the company needs.
But it probably won't, because one thing I learned from Who Killed the Electric Car?, is that while GM engineers may be top notch, GM as a company lacks imagination and confidence in customers. While watching the film, I found myself looking at GM not so much as the villain who intentionally killed the EV-1 but the victim of it's own stupidity. Essentially, they sat on technology that could have leapfroged hybrids, and instead pushed gas-guzzlers like the Hummer which are now suffering from public backlash. Well now they're paying for it, I wish I could feel sorry for a giant corporation that fails to understand the virtues of their own product.