iTunes Subscriptions (Reprise)

After Apple announced that videos would be available on iTunes, I wrote about the need for a subscription plan on iTunes. Now that Apple has announced the iTV, a subscription service is even more necessary, as the iTV and a video subscription plan would be able to compete with services like Netflix. In fact, if the iTV does have a built-in hard drive, a iTunes subscription plan will almost certainly be available. The big question is how would it be priced: based on the number of videos out at time like Netflix does? Or would they just offer a single "all-you-can-download" subscription. The latter seems more likely as there's such a varied amount of content on iTunes. After all it would really suck if the movie you wanted to watch didn't download because you forgot to delete a music video, or SNL sketch.

Of course, in a perfect world, Apple and Netflix would partner and to deliver access to the entire Netflix library via the iTV. As convenient as Netflix is, I hate having to wait for my next DVD to arrive by mail...