Ok, you're probably thinking, "Zini-what and Texteri-who?" Zinio and Texterity are both companies that convert print editions of popular magazines into digital replicas that can be read online. The digital edtion looks just like the original magazine, ads and all, but boasts some very handy features like searchable text, web-links, and a simplified table of contents. You can check out sample magazines by Texterity and Zinio for free. Both have some impressive titles and offer way more selection than is available for the Kindle. As I wrote before, I think magazines could be a killer app for the Kindle, but they need more titles and a way to deliver full-color editions which can be read from your PC. Purchasing either Zinio or Texterity would help accomplish both those objectives. Of course, Amazon already has it's own Amazon Online Reader which delivers faithful reproductions of books, so the actual software and methods may be less attractive then the magazine titles they would gain in an acquisition. Also, both Texterity and Zinio have created online readers optimized for the iPhone, which could prove to be a tough rival to the Kindle. By purchasing Zinio or Texterity, Amazon could control their competition better or even profit from it.